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The CASL Grace Period is Coming to an End…This Summer!
The CASL grace period is ending. Can you believe it has been almost three years since CASL was first implemented? I am assuming by now everyone is a CASL pro and has a good working system that is able...
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7 Things Email Marketers Can Do to Improve Inbox Placement
Getting your email to the inbox can just be plain tricky. Mail receivers and spam filters have sophisticated algorithms in place to catch spammers, and many times legit mail can be misclassified....
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Orange Email is Closing their Email Services
Knock, knock. Who’s there? Email. Email who? Knock, knock. Who’s there? Email. Email who? Knock, knock Who’s there? Orange. Orange who? Orange you glad I didn’t say “email” again? Any “who,” Orange...
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More Email Closures. Now Terra.
Last month I wrote about the closure of UK Orange Email domains. Next up, Terra domains. On June 30, 2017, Terra will be closing many of their free domains. Email marketers should consider following...
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The Importance of User Engagement in Deliverability
Let’s say you walk to your mailbox and find it bursting with lots of mail. The next logical step would be to sort it out because it’s easier to manage, right? You separate your mail into bills,...
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Deliverability Accidents (and How to Recover)
Things happen. You may have mistakenly sent to your entire mailing list or sent to the wrong audience, but there are ways you can recover. Keep Calm and Email On with these helpful tips to avoid future...
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Cyber Crime: What to Look Out for When Classifying Legitimate Mail
You are probably familiar with the recent Equifax data breach affecting more than 40% of the US population. As you can imagine, this is a pretty big deal and will continue to affect consumers for quite...
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7 Things to Know About the Optimal Text to Image Ratio to Boost Deliverability
As an email marketer, you have a lot to consider: content, design, color scheme, call-to-actions, email performance… the list goes on. Ultimately you want to achieve a conversion, but your beautifully...
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ISP Updates: Vodafone Email Closure and TWC Feedback Loop Discontinued
There are two recent ISP updates and deliverability news email marketers will want to be aware of. Vodafone Email Closure Yes, another email closure. First Orange email, then Terra, and now Vodafone...
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Deliverability News: Major Spam Filter Acquisition
Proofpoint has entered into an agreement to purchase Cloudmark by the end of this year. As an email marketer, you’re probably familiar with their filtering mechanism. You even may have experienced...
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