CRTC Publicizes First CASL Investigation
As I’ve gone on (and on, and on) about over the last year or more, Canada’s new anti-spam legislation (CASL) came into force July 1 of this year. A few weeks ago, CASL’s enforcing body, the Canadian...
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Guess who’s on the naughty list?
Some time ago, I wrote a blog about the risks associated with third party content, where I included some information on IP and domain reputation and how that might impact treatment of your messages...
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[Infographic] Top 10 Blog Posts from 2014
2014 was a big year at Informz and it was all documented on the Informz blog. From moving our headquarters to 19 Railroad Place in beautiful downtown Saratoga Springs, NY, to winning spots on two...
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AHBL says YES!
Abusive Host Blocking List (AHBL) was setup somewhere around 2003 as a DNSBL (blacklist, to the layperson), but they have decided that it was time to stop providing their public service. As a result,...
View ArticleFrom blacklisted and blocked to a 97% delivery rate
Informz Success Story The Florida Bankers Association overcame blacklisting and blocking issues to achieve a 97% email delivery rate by using Informz. Like many organizations, the Florida Bankers...
View ArticleCanadian company faces $1.1 Million penalty for CASL violations
Late last week, the Canadian Radio-television and Telecommunications Commission (CRTC) issued a Notice of Violation to Canadian company Compu-Finder for breaking Canada’s anti-spam legislation (CASL)....
View ArticleFishy Unsubscribe Processes
On March 25, 2015 the CRTC (Canadian Radio-television and Telecommunications Commission) announced that Plentyoffish Media Inc. paid a $48,000 fine for alleged CASL violations resulting from their...
View ArticleToday’s Blog is Sponsored by the Letter “A” and the number 4.4
You are always the apple of our eye and an absolutely astounding member of the alphabet. You begin names like “AOL” and “Apple.” We cannot adequately express how appreciative we are, but we’ve made an...
View ArticleCASL Compliance: Obtaining Express (Not Just Implied) Consent
As you walk down the street you see a beautiful house and decide to see who lives there. You admire the landscaping as you walk towards the door, and as you approach, you hesitate. Do you knock on the...
View ArticleMessage throttling, courtesy of McAfee
During the first week of June, McAfee began rejecting some legitimate email messages sent to MX Logic protected mailboxes with the errors “451 Exceeding Connection Limit: RBLDNSD” or “554 Message...
View ArticleCAN SPAM and Unsubscribes
Midway though August, the FTC answered some questions about the CAN SPAM Act on their website. Since the act has been in place for some time now there shouldn’t be any big surprises, but I thought this...
View ArticleThe New “Block” Option in Gmail
On September 22, Google announced new functionality in Gmail that would allow recipients to block senders who are “really disruptive.” A common feeling among senders is that Gmail changes are going to...
View ArticleA Role of the Dice
Last week I had the opportunity to discuss various aspects of email delivery with Informz clients who attended our Superfan Summit, and list quality was a common thread among many of those...
View ArticleText Email, reporting for duty, SIR!
In an effort to further tighten security and combat phishing targeting military personnel, the Department of Defense (DoD) is pushing a new policy that will disable HTML links in email sent to military...
View ArticleMarket Research Under CASL
A colleague recently approached me for some CASL (Canadian Anti-Spam Legislation) insight, wanting to know more about the classification of market research emails in Canada and what factors should be...
View ArticleAvoiding The Dreaded Spam Filter
Meet Nikki. Nikki sends emails. Nikki enjoys a high deliverability rate on her emails. Nikki avoids common spammer tactics in her email. Be like Nikki. It is not uncommon for an Informz user to ask...
View ArticleEven Friends Need Boundaries
Many marketers rely on the “Send a friend” (SAF) tool as a means for spreading their message to a greater audience through viral marketing. The SAF tool allows a message recipient to enter their...
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Gmail – They Say “JUMP!” and You Say “How High?”
On February 9th, Safer Internet Day, Gmail announced two new security-related enhancements to their interface. The purpose of those changes is to provide Gmail users with more information on the...
View ArticleCouch to 5K:Training to Become a Winner in Sender Reputation
A trustworthy sender reputation is crucial to getting your message delivered into your subscribers inbox. Ready to become a winner in sender reputation? Here are our training tips to get your messages...
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Top 7 Deliverability Tips [Infographic]
Step one in getting your audience to read and engage with your email – getting it delivered! From avoiding the spam filter to building your sender reputation, we have gathered our top deliverability...
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