Verizon’s Purchase of AOL… One Year Later
One Year Later… Last year I wrote a blog about the purchase of AOL by Verizon Communications, but I did not have any information on how this may impact either provider’s email system. Here we are...
View ArticlePursuing the Emotionally Unsubscribed
“The most destructive criticism is indifference.” – E.W. Howe When you really think about it, email marketing is a one-way conversation. You have something important to say, your content is incredibly...
View ArticleEmail Traffic Stops and What You Can Do to Avoid Them
Email deliverability has many components which can be difficult to understand. There isn’t a clear set of rules in order to guarantee delivery to the inbox. Each mail receiver and spam filter has its...
View ArticleGone Phishing
Just a few weeks ago, I had the pleasure of going to see Phish, the band, perform at Saratoga Performing Arts Center (a local outdoor venue right here in Saratoga Springs, NY.) I like to describe...
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Email Delivery Outlook, Good?
Litmus, a company offering various rendering and spam filter test tools to email senders, has just announced a new partnership with Microsoft. The two companies will collaborate on fixing rendering...
View ArticleEmail List Coach… As Seen on TV!
Is your email list getting you down? Are you not getting the email delivery results you want? Is your delivery rate getting lower instead of higher? … Well, if you act now, you’ll get not one, but TWO...
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Trend Alert: DMARC is the New Black
Picture this: you are at NY fashion week and you’re watching the runway show for the upcoming Spring 2017 collection. Your favorite designers are there, and their runway styles are fresh, innovative,...
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A Deliverability Sectional (3 Sections that Affect Deliverability)
Music has been a huge part of my life. I began music lessons when I was six, and I pretty much haven’t stopped since then. Mastering an instrument takes time, dedication, motivation, organization, and...
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Santa’s Helpers: The Basics of Getting Email Delivered
Tis’ the season for getting stuff delivered, especially of getting email delivered. Let’s say Santa delivers all of the presents to all of the appropriate houses. Sounds great, right? Well, what if he...
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5 Quick [Deliverability] Tips Before Hitting The Send Button
Isn’t it the worst when you go to the grocery store and you get to your car (or worse, get home) and realize you forgot something (and it was on your list too!)? Well, if you’re like me when you shop,...
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CAN-SPAM Compliance – Let’s Make This Easy!
CAN-SPAM Compliance may seem daunting to follow. However, if you are able to remember the main requirements, you could save yourself from a hefty lawsuit. As you know, we are not your legal counsel, so...
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The CASL Grace Period is Coming to an End…This Summer!
The CASL grace period is ending. Can you believe it has been almost three years since CASL was first implemented? I am assuming by now everyone is a CASL pro and has a good working system that is able...
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7 Things Email Marketers Can Do to Improve Inbox Placement
Getting your email to the inbox can just be plain tricky. Mail receivers and spam filters have sophisticated algorithms in place to catch spammers, and many times legit mail can be misclassified....
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Orange Email is Closing their Email Services
Knock, knock. Who’s there? Email. Email who? Knock, knock. Who’s there? Email. Email who? Knock, knock Who’s there? Orange. Orange who? Orange you glad I didn’t say “email” again? Any “who,” Orange...
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More Email Closures. Now Terra.
Last month I wrote about the closure of UK Orange Email domains. Next up, Terra domains. On June 30, 2017, Terra will be closing many of their free domains. Email marketers should consider following...
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The Importance of User Engagement in Deliverability
Let’s say you walk to your mailbox and find it bursting with lots of mail. The next logical step would be to sort it out because it’s easier to manage, right? You separate your mail into bills,...
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Deliverability Accidents (and How to Recover)
Things happen. You may have mistakenly sent to your entire mailing list or sent to the wrong audience, but there are ways you can recover. Keep Calm and Email On with these helpful tips to avoid future...
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Cyber Crime: What to Look Out for When Classifying Legitimate Mail
You are probably familiar with the recent Equifax data breach affecting more than 40% of the US population. As you can imagine, this is a pretty big deal and will continue to affect consumers for quite...
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7 Things to Know About the Optimal Text to Image Ratio to Boost Deliverability
As an email marketer, you have a lot to consider: content, design, color scheme, call-to-actions, email performance… the list goes on. Ultimately you want to achieve a conversion, but your beautifully...
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ISP Updates: Vodafone Email Closure and TWC Feedback Loop Discontinued
There are two recent ISP updates and deliverability news email marketers will want to be aware of. Vodafone Email Closure Yes, another email closure. First Orange email, then Terra, and now Vodafone...
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